What started as a dream to go out on my own became the Brand Practice. After more than a decade working as both a fractional executive and a full-time leader, most recently in my dream role as a CMO, I realized it was time to take everything I’ve learned and channel it into helping tell YOUR STORY. With 25+ years across tourism, beauty, wellness, and lifestyle, I help brands of all sizes bring big ideas to life. My sweet spot is working directly with people — coaching, guiding, and rolling up my sleeves to turn vision into action. I began as a graphic designer and grew into a business strategist and growth marketer, always rooted in beautiful design and functional experiences. I know how to connect creativity with revenue, building human-centered brands that are both inspiring and profitable. I’m a lifelong practitioner who never stops learning, because staying connected to the work is what keeps you innovative and marketable. Someone once told me I’m a doer, not a leader. I beg to differ. Walking the talk is exactly what makes me a strong, thoughtful leader. I’ve partnered with startups, scaling businesses, and legacy brands ready for reinvention. I’ve also been part of digital marketing since the early days of websites and social media, always experimenting with new platforms, trends, and tools to find the best way to cut through the noise and connect with the right customer. What I love most is helping people bring their vision to life, seeing that spark in their eyes as we build something tangible, memorable, and impactful together. For now, I’m a team of one, but I’ve built an incredible community of trusted professionals around me. If I can’t do it, I know someone who can, so you always get the expertise your brand deserves without compromise.