Services
Bold brands don’t come from templates, they’re built with strategy and intention.
Bold brands don’t come from templates, they’re built with strategy and intention.
Brains + Beauty
the Brand Practice believes beauty means nothing without brains. We merge strategy with style to create brands that last. With À la Carte Services, you choose the support you need, no more and no less.
Brand Playbook
Every great brand begins with clarity. Through collaborative discovery, we define your vision, goals, and your identity. From there, I conduct deep research to uncover how your brand can truly stand apart in a crowded market. The 4 P’s will always be the foundation of marketing. But to build a brand that resonates today, you need the layer that sits on top that focuses on people: my EP² Framework. This human-centered approach transforms traditional strategy into a living system that connects with people, resonates across channels, and drives measurable growth. The result is a tailored Brand Playbook, your blueprint for turning strategy into action with intention and impact.
Power Hour Coaching
Sometimes you don’t need someone to do the work, you just need a thought partner. In this 60-minute session, I’ll step outside the glass with you to look at your biggest challenges, whether it’s social strategy, your email funnel, or another part of your brand. I’ll share fresh perspective and practical guidance you can put into action right away. You’ll also get a recording of our call to revisit anytime. Book a single session or come back whenever you need a sounding board with no ongoing commitment required.
Creative Services
This is where ideas take shape. Together, we’ll build a brand identity that feels true to you, complete with a playbook you can actually use every day. We’ll shape your unique story in a way that resonates, create campaigns designed to get noticed, and develop the assets you need to bring it all to life. Whether it’s building from the ground up or producing new pieces for an already beautiful brand, every detail is crafted with intention.
Packaging Design
I actually started my career in packaging design, so it’s always been close to my heart. I know what it takes for your product to stand out, whether it’s on a crowded shelf or in the middle of a busy social feed. Great packaging isn’t just about looking good, it’s about lasting. I create designs that stand the test of time, so you’re not reinventing every few years. The balance of form and function is everything: your packaging will not only feel beautiful but also carry the right information to meet both user expectations and regulatory needs.
Website Design + Development
A website should be beautiful, where your brand truly comes to life, and completely intuitive. I design with intention, ensuring every click feels seamless and every path leads to conversion. I’ll assess your platform and make sure everything is connected, from website to email to social, so you can track performance, understand results, and refine your experience over time. Even the smallest detail, like a button or navigation choice, can make all the difference.
Go-to-Market + Growth Strategy
It starts with a content calendar to map your stories and campaigns with intention. I take social seriously, obsessing over algorithms so your posts reach the right people at the right time. Email campaigns and lead funnels are designed to connect and convert, and PR is crafted to get your brand noticed. Every piece works together to keep your brand top of mind, drive engagement, and grow with purpose.
Fractional Marketing Leadership
Think of me as your on-demand marketing executive. I step in for as little or as long as you need, fully immersing myself in your business and treating your brand as my own. This fractional service gives you the expertise and leadership of a seasoned CMO without the cost of a full-time hire. I help set the foundation, craft strategy, and guide execution, so your brand and team can grow with clarity, intention, and measurable results.
Public Speaking
I used to dread speaking in front of people, but over the years I’ve come to love storytelling and connecting with audiences. From intimate coffee shops to the MGM Grand, and even in front of 30,000 people, I thrive on sharing my experience with those ready to learn. Whether online or in person, my goal is to make every session engaging, relatable, and full of practical insights the audience can actually use.
About the Brand Practice
Behind the Brand
I’m a team of one (for now), but I’m never alone. I have an incredible network of trusted professionals I can call on, and I’m not afraid to say when something isn’t my specialty because I know exactly who can make it happen.
Lori Burgher
Founder + Brand Practioner
What started as a dream to go out on my own became the Brand Practice. With 25+ years of experience across tourism, telecommunications, beauty, and wellness, I’ve built a diverse background that lets me help brands of all sizes, and what excites me most is working with people who have big ideas and a vision they’re ready to bring to life. I started my career as a graphic designer and evolved into a brand strategist, always rooted in beautiful design and functional experiences. I’m a lifelong practitioner who never stops learning, because to stay innovative and marketable, you have to stay connected to the work. Someone once told me I’m a doer, not a leader, and I beg to differ. Walking the talk is exactly what makes me a strong, thoughtful leader. At the Brand Practice, I combine creativity, strategy, and hands-on execution to help purpose-driven brands grow with intention.
Let's Work Together
Contact Now
Contact Me!
It’s time to translate vision into revenue. Get in touch, I’d love to hear what you’re building.
Hands-on support that makes the hard stuff easier
Hands-on support that makes the hard stuff easier
Practical strategies that grow your revenue
Practical strategies that grow your revenue
Services
Bold brands don’t come from templates, they’re built with strategy and intention.
Brains + Beauty
the Brand Practice believes beauty means nothing without brains. We merge strategy with style to create brands that last. With À la Carte Services, you choose the support you need, no more and no less.
Brand Playbook
Every great brand begins with clarity. Through collaborative discovery, we define your vision, goals, and your identity. From there, I conduct deep research to uncover how your brand can truly stand apart in a crowded market. The 4 P’s will always be the foundation of marketing. But to build a brand that resonates today, you need the layer that sits on top that focuses on people: my EP² Framework. This human-centered approach transforms traditional strategy into a living system that connects with people, resonates across channels, and drives measurable growth. The result is a tailored Brand Playbook, your blueprint for turning strategy into action with intention and impact.
Power Hour Coaching
Sometimes you don’t need someone to do the work, you just need a thought partner. In this 60-minute session, I’ll step outside the glass with you to look at your biggest challenges, whether it’s social strategy, your email funnel, or another part of your brand. I’ll share fresh perspective and practical guidance you can put into action right away. You’ll also get a recording of our call to revisit anytime. Book a single session or come back whenever you need a sounding board with no ongoing commitment required.
Creative Services
This is where ideas take shape. Together, we’ll build a brand identity that feels true to you, complete with a playbook you can actually use every day. We’ll shape your unique story in a way that resonates, create campaigns designed to get noticed, and develop the assets you need to bring it all to life. Whether it’s building from the ground up or producing new pieces for an already beautiful brand, every detail is crafted with intention.
Packaging Design
I actually started my career in packaging design, so it’s always been close to my heart. I know what it takes for your product to stand out, whether it’s on a crowded shelf or in the middle of a busy social feed. Great packaging isn’t just about looking good, it’s about lasting. I create designs that stand the test of time, so you’re not reinventing every few years. The balance of form and function is everything: your packaging will not only feel beautiful but also carry the right information to meet both user expectations and regulatory needs.
Website Design + Development
A website should be beautiful, where your brand truly comes to life, and completely intuitive. I design with intention, ensuring every click feels seamless and every path leads to conversion. I’ll assess your platform and make sure everything is connected, from website to email to social, so you can track performance, understand results, and refine your experience over time. Even the smallest detail, like a button or navigation choice, can make all the difference.
Go-to-Market + Growth Strategy
It starts with a content calendar to map your stories and campaigns with intention. I take social seriously, obsessing over algorithms so your posts reach the right people at the right time. Email campaigns and lead funnels are designed to connect and convert, and PR is crafted to get your brand noticed. Every piece works together to keep your brand top of mind, drive engagement, and grow with purpose.
Fractional Marketing Leadership
Think of me as your on-demand marketing executive. I step in for as little or as long as you need, fully immersing myself in your business and treating your brand as my own. This fractional service gives you the expertise and leadership of a seasoned CMO without the cost of a full-time hire. I help set the foundation, craft strategy, and guide execution, so your brand and team can grow with clarity, intention, and measurable results.
Public Speaking
I used to dread speaking in front of people, but over the years I’ve come to love storytelling and connecting with audiences. From intimate coffee shops to the MGM Grand, and even in front of 30,000 people, I thrive on sharing my experience with those ready to learn. Whether online or in person, my goal is to make every session engaging, relatable, and full of practical insights the audience can actually use.
About the Brand Practice
Behind the Brand
I’m a team of one (for now), but I’m never alone. I have an incredible network of trusted professionals I can call on, and I’m not afraid to say when something isn’t my specialty because I know exactly who can make it happen.
Lori Burgher
Founder + Brand Practioner
What started as a dream to go out on my own became the Brand Practice. With 25+ years of experience across tourism, telecommunications, beauty, and wellness, I’ve built a diverse background that lets me help brands of all sizes, and what excites me most is working with people who have big ideas and a vision they’re ready to bring to life. I started my career as a graphic designer and evolved into a brand strategist, always rooted in beautiful design and functional experiences. I’m a lifelong practitioner who never stops learning, because to stay innovative and marketable, you have to stay connected to the work. Someone once told me I’m a doer, not a leader, and I beg to differ. Walking the talk is exactly what makes me a strong, thoughtful leader. At the Brand Practice, I combine creativity, strategy, and hands-on execution to help purpose-driven brands grow with intention.
Let's Work Together
Contact Now
Contact Me!
It’s time to translate vision into revenue. Get in touch, I’d love to hear what you’re building.
Hands-on support that makes the hard stuff easier
Practical strategies that grow your revenue
Services
Bold brands don’t come from templates, they’re built with strategy and intention.
Brains + Beauty
the Brand Practice believes beauty means nothing without brains. We merge strategy with style to create brands that last. With À la Carte Services, you choose the support you need, no more and no less.
Brand Playbook
Every great brand begins with clarity. Through collaborative discovery, we define your vision, goals, and your identity. From there, I conduct deep research to uncover how your brand can truly stand apart in a crowded market. The 4 P’s will always be the foundation of marketing. But to build a brand that resonates today, you need the layer that sits on top that focuses on people: my EP² Framework. This human-centered approach transforms traditional strategy into a living system that connects with people, resonates across channels, and drives measurable growth. The result is a tailored Brand Playbook, your blueprint for turning strategy into action with intention and impact.
Power Hour Coaching
Sometimes you don’t need someone to do the work, you just need a thought partner. In this 60-minute session, I’ll step outside the glass with you to look at your biggest challenges, whether it’s social strategy, your email funnel, or another part of your brand. I’ll share fresh perspective and practical guidance you can put into action right away. You’ll also get a recording of our call to revisit anytime. Book a single session or come back whenever you need a sounding board with no ongoing commitment required.
Creative Services
This is where ideas take shape. Together, we’ll build a brand identity that feels true to you, complete with a playbook you can actually use every day. We’ll shape your unique story in a way that resonates, create campaigns designed to get noticed, and develop the assets you need to bring it all to life. Whether it’s building from the ground up or producing new pieces for an already beautiful brand, every detail is crafted with intention.
Packaging Design
I actually started my career in packaging design, so it’s always been close to my heart. I know what it takes for your product to stand out, whether it’s on a crowded shelf or in the middle of a busy social feed. Great packaging isn’t just about looking good, it’s about lasting. I create designs that stand the test of time, so you’re not reinventing every few years. The balance of form and function is everything: your packaging will not only feel beautiful but also carry the right information to meet both user expectations and regulatory needs.
Website Design + Development
A website should be beautiful, where your brand truly comes to life, and completely intuitive. I design with intention, ensuring every click feels seamless and every path leads to conversion. I’ll assess your platform and make sure everything is connected, from website to email to social, so you can track performance, understand results, and refine your experience over time. Even the smallest detail, like a button or navigation choice, can make all the difference.
Go-to-Market + Growth Strategy
It starts with a content calendar to map your stories and campaigns with intention. I take social seriously, obsessing over algorithms so your posts reach the right people at the right time. Email campaigns and lead funnels are designed to connect and convert, and PR is crafted to get your brand noticed. Every piece works together to keep your brand top of mind, drive engagement, and grow with purpose.
Fractional Marketing Leadership
Think of me as your on-demand marketing executive. I step in for as little or as long as you need, fully immersing myself in your business and treating your brand as my own. This fractional service gives you the expertise and leadership of a seasoned CMO without the cost of a full-time hire. I help set the foundation, craft strategy, and guide execution, so your brand and team can grow with clarity, intention, and measurable results.
Public Speaking
I used to dread speaking in front of people, but over the years I’ve come to love storytelling and connecting with audiences. From intimate coffee shops to the MGM Grand, and even in front of 30,000 people, I thrive on sharing my experience with those ready to learn. Whether online or in person, my goal is to make every session engaging, relatable, and full of practical insights the audience can actually use.
About the Brand Practice
Behind the Brand
I’m a team of one (for now), but I’m never alone. I have an incredible network of trusted professionals I can call on, and I’m not afraid to say when something isn’t my specialty because I know exactly who can make it happen.
Lori Burgher
Founder + Brand Practioner
What started as a dream to go out on my own became the Brand Practice. With 25+ years of experience across tourism, telecommunications, beauty, and wellness, I’ve built a diverse background that lets me help brands of all sizes, and what excites me most is working with people who have big ideas and a vision they’re ready to bring to life. I started my career as a graphic designer and evolved into a brand strategist, always rooted in beautiful design and functional experiences. I’m a lifelong practitioner who never stops learning, because to stay innovative and marketable, you have to stay connected to the work. Someone once told me I’m a doer, not a leader, and I beg to differ. Walking the talk is exactly what makes me a strong, thoughtful leader. At the Brand Practice, I combine creativity, strategy, and hands-on execution to help purpose-driven brands grow with intention.
Let's Work Together
Contact Now
Contact Me!
It’s time to translate vision into revenue. Get in touch, I’d love to hear what you’re building.
Hands-on support that makes the hard stuff easier
Practical strategies that grow your revenue