Sep 16, 2025
The Power of EP²
The 4 P’s build strategy, but they miss the most important P: people.
Insights
Beyond the 4 P’s: The Power of EP²
The 4 P’s of marketing — Product, Price, Place, and Promotion — have always been the foundation of strategy. They give structure to strategy, but they focus on the company. What they miss is the most important P: people and their desires.
That’s where EP² comes in. It is my modern take on the 4 P’s, designed as the human-centered layer that sits on top. EP² focuses on the missing “P,” which is people and their desires. When you weave EP² into your strategy, you don’t just market a product, you build an emotional, lasting connection.
What is EP²?
EP² stands for Experience, Engagement, Personalization, and Precision. Together, they create a framework that helps brands shift from company-centered to people-centered marketing.
EXPERIENCE
Think about Apple. People don’t line up just for a phone. They line up for the experience of belonging to a movement that feels sleek, innovative, and aspirational. Every product or service should come wrapped in an experience that aligns with the beliefs and desires of the audience.
ENGAGEMENT
Reaching your audience isn’t enough. You need to spark curiosity and keep them involved across the channels they live in. That means building campaigns that connect emotionally and meet people where they are, on social, email, Amazon, retail, or beyond. Engagement isn’t one-way communication. It’s an ongoing dialogue that turns attention into action.
PERSONALIZATION
Not every customer is at the same stage of the journey. Someone who is struggling to sleep at night (unaware of solutions) doesn’t need the same message as someone who is ready to compare products. Personalization means tailoring your message to each stage:
Unaware: people experiencing symptoms but not naming the problem
Problem aware: they know what’s wrong but not how to fix it
Solution aware: they are exploring ways forward
Product aware: they know you exist, but are weighing options
Ready to buy: they are ready to buy, they just need a nudge
By personalizing your communication, you transform generic messaging into a direct conversation.
PRECISION
Precision is where creativity meets optimization. It’s about using data to refine targeting, channels, and spend so your message lands with the right people at the right time. Precision makes sure your campaigns aren’t just active, but efficient and effective, driving measurable results while staying true to your brand.
Why EP² Matters Now
In a crowded marketplace, the 4 P’s help you structure your offer. EP² ensures your brand resonates in the moments that matter. It is the difference between being another option on the shelf and being the brand that feels like it was made for them.
And here’s the reality: the rise of AI is only amplifying the need for EP². It has never been easier to produce content at scale, but automation without intention can quickly feel cold and generic. EP² gives you a system for using AI in a way that keeps people at the center.
Experience + AI helps teams brainstorm stories that connect to beliefs and desires.
Engagement + AI makes it possible to adapt those stories across every channel.
Personalization + AI ensures your messaging speaks to each stage of the funnel.
Precision + AI analyzes performance, guiding you toward smarter decisions.
With EP², AI becomes the engine, but people remain the steering wheel. That balance is what builds trust, sparks emotion, and keeps brands human in a digital-first world.
That’s the power of EP².
And that is where the Brand Practice comes in. Whether you need a coach to guide you through the framework or a partner to bring it to life, I’ll work alongside you to design strategies and stories that put people at the center, where they belong.
COMING SOON: I’ve created a FREE EP² AI Playbook with prompts, examples, and weekly practices you and your team will be able to use right away. Get in touch to be added to the waitlist for this playbook….it's coming real soon!
EP² Playbook Coming Soon
The Practice Hub
Your members-only space for brand growth. Inside, you’ll get exclusive tools, templates, and the EP² AI Playbook, my modern evolution of the classic 4Ps of marketing. It’s your go-to resource for refining strategy, scaling with intention, and creating real connection with your audience.
EP² Playbook Coming Soon
The Practice Hub
Your members-only space for brand growth. Inside, you’ll get exclusive tools, templates, and the EP² AI Playbook, my modern evolution of the classic 4Ps of marketing. It’s your go-to resource for refining strategy, scaling with intention, and creating real connection with your audience.
Sep 16, 2025
The Power of EP²
The 4 P’s build strategy, but they miss the most important P: people.
Insights
Beyond the 4 P’s: The Power of EP²
The 4 P’s of marketing — Product, Price, Place, and Promotion — have always been the foundation of strategy. They give structure to strategy, but they focus on the company. What they miss is the most important P: people and their desires.
That’s where EP² comes in. It is my modern take on the 4 P’s, designed as the human-centered layer that sits on top. EP² focuses on the missing “P,” which is people and their desires. When you weave EP² into your strategy, you don’t just market a product, you build an emotional, lasting connection.
What is EP²?
EP² stands for Experience, Engagement, Personalization, and Precision. Together, they create a framework that helps brands shift from company-centered to people-centered marketing.
EXPERIENCE
Think about Apple. People don’t line up just for a phone. They line up for the experience of belonging to a movement that feels sleek, innovative, and aspirational. Every product or service should come wrapped in an experience that aligns with the beliefs and desires of the audience.
ENGAGEMENT
Reaching your audience isn’t enough. You need to spark curiosity and keep them involved across the channels they live in. That means building campaigns that connect emotionally and meet people where they are, on social, email, Amazon, retail, or beyond. Engagement isn’t one-way communication. It’s an ongoing dialogue that turns attention into action.
PERSONALIZATION
Not every customer is at the same stage of the journey. Someone who is struggling to sleep at night (unaware of solutions) doesn’t need the same message as someone who is ready to compare products. Personalization means tailoring your message to each stage:
Unaware: people experiencing symptoms but not naming the problem
Problem aware: they know what’s wrong but not how to fix it
Solution aware: they are exploring ways forward
Product aware: they know you exist, but are weighing options
Ready to buy: they are ready to buy, they just need a nudge
By personalizing your communication, you transform generic messaging into a direct conversation.
PRECISION
Precision is where creativity meets optimization. It’s about using data to refine targeting, channels, and spend so your message lands with the right people at the right time. Precision makes sure your campaigns aren’t just active, but efficient and effective, driving measurable results while staying true to your brand.
Why EP² Matters Now
In a crowded marketplace, the 4 P’s help you structure your offer. EP² ensures your brand resonates in the moments that matter. It is the difference between being another option on the shelf and being the brand that feels like it was made for them.
And here’s the reality: the rise of AI is only amplifying the need for EP². It has never been easier to produce content at scale, but automation without intention can quickly feel cold and generic. EP² gives you a system for using AI in a way that keeps people at the center.
Experience + AI helps teams brainstorm stories that connect to beliefs and desires.
Engagement + AI makes it possible to adapt those stories across every channel.
Personalization + AI ensures your messaging speaks to each stage of the funnel.
Precision + AI analyzes performance, guiding you toward smarter decisions.
With EP², AI becomes the engine, but people remain the steering wheel. That balance is what builds trust, sparks emotion, and keeps brands human in a digital-first world.
That’s the power of EP².
And that is where the Brand Practice comes in. Whether you need a coach to guide you through the framework or a partner to bring it to life, I’ll work alongside you to design strategies and stories that put people at the center, where they belong.
COMING SOON: I’ve created a FREE EP² AI Playbook with prompts, examples, and weekly practices you and your team will be able to use right away. Get in touch to be added to the waitlist for this playbook….it's coming real soon!
EP² Playbook Coming Soon
The Practice Hub
Your members-only space for brand growth. Inside, you’ll get exclusive tools, templates, and the EP² AI Playbook, my modern evolution of the classic 4Ps of marketing. It’s your go-to resource for refining strategy, scaling with intention, and creating real connection with your audience.
Sep 16, 2025
The Power of EP²
The 4 P’s build strategy, but they miss the most important P: people.
Insights
Beyond the 4 P’s: The Power of EP²
The 4 P’s of marketing — Product, Price, Place, and Promotion — have always been the foundation of strategy. They give structure to strategy, but they focus on the company. What they miss is the most important P: people and their desires.
That’s where EP² comes in. It is my modern take on the 4 P’s, designed as the human-centered layer that sits on top. EP² focuses on the missing “P,” which is people and their desires. When you weave EP² into your strategy, you don’t just market a product, you build an emotional, lasting connection.
What is EP²?
EP² stands for Experience, Engagement, Personalization, and Precision. Together, they create a framework that helps brands shift from company-centered to people-centered marketing.
EXPERIENCE
Think about Apple. People don’t line up just for a phone. They line up for the experience of belonging to a movement that feels sleek, innovative, and aspirational. Every product or service should come wrapped in an experience that aligns with the beliefs and desires of the audience.
ENGAGEMENT
Reaching your audience isn’t enough. You need to spark curiosity and keep them involved across the channels they live in. That means building campaigns that connect emotionally and meet people where they are, on social, email, Amazon, retail, or beyond. Engagement isn’t one-way communication. It’s an ongoing dialogue that turns attention into action.
PERSONALIZATION
Not every customer is at the same stage of the journey. Someone who is struggling to sleep at night (unaware of solutions) doesn’t need the same message as someone who is ready to compare products. Personalization means tailoring your message to each stage:
Unaware: people experiencing symptoms but not naming the problem
Problem aware: they know what’s wrong but not how to fix it
Solution aware: they are exploring ways forward
Product aware: they know you exist, but are weighing options
Ready to buy: they are ready to buy, they just need a nudge
By personalizing your communication, you transform generic messaging into a direct conversation.
PRECISION
Precision is where creativity meets optimization. It’s about using data to refine targeting, channels, and spend so your message lands with the right people at the right time. Precision makes sure your campaigns aren’t just active, but efficient and effective, driving measurable results while staying true to your brand.
Why EP² Matters Now
In a crowded marketplace, the 4 P’s help you structure your offer. EP² ensures your brand resonates in the moments that matter. It is the difference between being another option on the shelf and being the brand that feels like it was made for them.
And here’s the reality: the rise of AI is only amplifying the need for EP². It has never been easier to produce content at scale, but automation without intention can quickly feel cold and generic. EP² gives you a system for using AI in a way that keeps people at the center.
Experience + AI helps teams brainstorm stories that connect to beliefs and desires.
Engagement + AI makes it possible to adapt those stories across every channel.
Personalization + AI ensures your messaging speaks to each stage of the funnel.
Precision + AI analyzes performance, guiding you toward smarter decisions.
With EP², AI becomes the engine, but people remain the steering wheel. That balance is what builds trust, sparks emotion, and keeps brands human in a digital-first world.
That’s the power of EP².
And that is where the Brand Practice comes in. Whether you need a coach to guide you through the framework or a partner to bring it to life, I’ll work alongside you to design strategies and stories that put people at the center, where they belong.
COMING SOON: I’ve created a FREE EP² AI Playbook with prompts, examples, and weekly practices you and your team will be able to use right away. Get in touch to be added to the waitlist for this playbook….it's coming real soon!
EP² Playbook Coming Soon
The Practice Hub
Your members-only space for brand growth. Inside, you’ll get exclusive tools, templates, and the EP² AI Playbook, my modern evolution of the classic 4Ps of marketing. It’s your go-to resource for refining strategy, scaling with intention, and creating real connection with your audience.