A Women-Led Innovation
CMO Spotlight
CMO Spotlight
As CMO at Arbonne, I led HerCore Essentials’ category, positioning, and go-to-market strategy.
Redefining Women’s Wellness
Redefining Women’s Wellness
Women’s hormonal health has long been underserved in the wellness industry. While conversations around cycles, fertility, perimenopause, and menopause are becoming more open, product offerings have lagged behind, often fragmented, under-researched, or not designed with women’s lived experiences in mind. At Arbonne we saw both a market need and a cultural moment: the demand for plant-based, science-driven solutions that meet women where they are, throughout every stage of life.
HerCore Essentials was created as a foundational collection of women’s health supplements, developed by women, for women. Each formula features plant-based, clinically studied ingredients designed to support hormonal balance, UTI health, cycle regulation, pregnancy wellness, and the transitions of perimenopause and menopause.
By embedding HerCore Essentials within Arbonne’s trusted plant-powered wellness ecosystem, the launch extended the brand into a new and deeply relevant category. Messaging centered on normalizing hormonal health, shifting the conversation from stigma to empowerment, and positioning Arbonne as a leader in comprehensive women’s wellness.
The Execution
Product Strategy: Developed a line of five targeted supplements addressing the full spectrum of hormonal health.
Brand Narrative: Positioned HerCore Essentials as more than supplements, it’s a movement to prioritize women’s wellness.
Launch Campaign: Tapped into the growing cultural dialogue on social media where women are reclaiming the conversation around cycles, fertility, and aging.
Messaging: “Created by women, for women” became the cornerstone, reinforcing authenticity and empathy.
**Images displayed on this page are the property of their respective companies and are used here for illustrative purposes only. All featured work was completed independently of The Brand Practice.
More Work
More Work
From Concept to Sold-Out Success
2020
Branding
Packaging
From Concept to Sold-Out Success
2020
Branding
Packaging
Building a Fresh Identity
2020
Branding
Website Design
Building a Fresh Identity
2020
Branding
Website Design
Turning Science Into Clear Messaging
2025
Product Development
Branding
Turning Science Into Clear Messaging
2025
Product Development
Branding
Grounded in Healing, Built on Vision
2020
Website Design
Branding
Grounded in Healing, Built on Vision
2020
Website Design
Branding
FAQ
FAQ
01
What can I expect from a Power Hour Coaching Session?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
How does Fractional Leadership work?
05
How do we measure success?
06
What do I need to get started?
07
What is EP²?
08
What types of clients do you work with?
01
What can I expect from a Power Hour Coaching Session?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
How does Fractional Leadership work?
05
How do we measure success?
06
What do I need to get started?
07
What is EP²?
08
What types of clients do you work with?
A Women-Led Innovation
CMO Spotlight
As CMO at Arbonne, I led HerCore Essentials’ category, positioning, and go-to-market strategy.
Redefining Women’s Wellness
Women’s hormonal health has long been underserved in the wellness industry. While conversations around cycles, fertility, perimenopause, and menopause are becoming more open, product offerings have lagged behind, often fragmented, under-researched, or not designed with women’s lived experiences in mind. At Arbonne we saw both a market need and a cultural moment: the demand for plant-based, science-driven solutions that meet women where they are, throughout every stage of life.
HerCore Essentials was created as a foundational collection of women’s health supplements, developed by women, for women. Each formula features plant-based, clinically studied ingredients designed to support hormonal balance, UTI health, cycle regulation, pregnancy wellness, and the transitions of perimenopause and menopause.
By embedding HerCore Essentials within Arbonne’s trusted plant-powered wellness ecosystem, the launch extended the brand into a new and deeply relevant category. Messaging centered on normalizing hormonal health, shifting the conversation from stigma to empowerment, and positioning Arbonne as a leader in comprehensive women’s wellness.
The Execution
Product Strategy: Developed a line of five targeted supplements addressing the full spectrum of hormonal health.
Brand Narrative: Positioned HerCore Essentials as more than supplements, it’s a movement to prioritize women’s wellness.
Launch Campaign: Tapped into the growing cultural dialogue on social media where women are reclaiming the conversation around cycles, fertility, and aging.
Messaging: “Created by women, for women” became the cornerstone, reinforcing authenticity and empathy.
**Images displayed on this page are the property of their respective companies and are used here for illustrative purposes only. All featured work was completed independently of The Brand Practice.
More Work
FAQ
01
What can I expect from a Power Hour Coaching Session?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
How does Fractional Leadership work?
05
How do we measure success?
06
What do I need to get started?
07
What is EP²?
08
What types of clients do you work with?
A Women-Led Innovation
CMO Spotlight
As CMO at Arbonne, I led HerCore Essentials’ category, positioning, and go-to-market strategy.
Redefining Women’s Wellness
Women’s hormonal health has long been underserved in the wellness industry. While conversations around cycles, fertility, perimenopause, and menopause are becoming more open, product offerings have lagged behind, often fragmented, under-researched, or not designed with women’s lived experiences in mind. At Arbonne we saw both a market need and a cultural moment: the demand for plant-based, science-driven solutions that meet women where they are, throughout every stage of life.
HerCore Essentials was created as a foundational collection of women’s health supplements, developed by women, for women. Each formula features plant-based, clinically studied ingredients designed to support hormonal balance, UTI health, cycle regulation, pregnancy wellness, and the transitions of perimenopause and menopause.
By embedding HerCore Essentials within Arbonne’s trusted plant-powered wellness ecosystem, the launch extended the brand into a new and deeply relevant category. Messaging centered on normalizing hormonal health, shifting the conversation from stigma to empowerment, and positioning Arbonne as a leader in comprehensive women’s wellness.
The Execution
Product Strategy: Developed a line of five targeted supplements addressing the full spectrum of hormonal health.
Brand Narrative: Positioned HerCore Essentials as more than supplements, it’s a movement to prioritize women’s wellness.
Launch Campaign: Tapped into the growing cultural dialogue on social media where women are reclaiming the conversation around cycles, fertility, and aging.
Messaging: “Created by women, for women” became the cornerstone, reinforcing authenticity and empathy.
**Images displayed on this page are the property of their respective companies and are used here for illustrative purposes only. All featured work was completed independently of The Brand Practice.
More Work
FAQ
What can I expect from a Power Hour Coaching Session?
How is the pricing structure?
Are all projects fixed scope?
How does Fractional Leadership work?
How do we measure success?
What do I need to get started?
What is EP²?
What types of clients do you work with?