Case Study
Case Study
BEA: redefining clean, plant-based energy for the wellness-driven consumer.
Brand, Launch + Market Impact
Brand, Launch + Market Impact
While contracting as a Fractional CMO with Isagenix, I spearheaded the development and launch of BEA, a clean, plant-based energy drink designed to expand the brand’s appeal beyond its core wellness audience.
My role spanned the entire creative and go-to-market process, including:
Product Naming & Brand Identity: Crafted the BEA name and brand story to emphasize vitality, natural ingredients, and lifestyle integration.
Creative Direction: Oversaw visual identity, packaging design, and positioning to differentiate BEA within a crowded energy drink market.
Integrated Launch Campaign: Led strategy and execution across digital, social, and field channels, ensuring alignment with distributors and customer communities.
Content Production: Directed high-impact launch videos and creative assets to fuel awareness, excitement, and distributor engagement.
The BEA brand was built on a dual meaning: Botanical Energy + Adaptogens as the functional promise, and “Be A …” as the emotional invitation.
Beyond clean energy, BEA became a rallying call—Be A leader. Be A wellness advocate. Be A force for positive change. The branding celebrated both the product’s plant-based formulation and the empowerment of the community behind it, positioning BEA not just as a drink, but as a lifestyle statement. This layered identity gave distributors and consumers alike a sense of ownership, turning every can into an opportunity to express who they wanted to “Be.”
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What if I don’t have any assets or photos?
08
What types of clients do you work with?
Case Study
BEA: redefining clean, plant-based energy for the wellness-driven consumer.
Brand, Launch + Market Impact
While contracting as a Fractional CMO with Isagenix, I spearheaded the development and launch of BEA, a clean, plant-based energy drink designed to expand the brand’s appeal beyond its core wellness audience.
My role spanned the entire creative and go-to-market process, including:
Product Naming & Brand Identity: Crafted the BEA name and brand story to emphasize vitality, natural ingredients, and lifestyle integration.
Creative Direction: Oversaw visual identity, packaging design, and positioning to differentiate BEA within a crowded energy drink market.
Integrated Launch Campaign: Led strategy and execution across digital, social, and field channels, ensuring alignment with distributors and customer communities.
Content Production: Directed high-impact launch videos and creative assets to fuel awareness, excitement, and distributor engagement.
The BEA brand was built on a dual meaning: Botanical Energy + Adaptogens as the functional promise, and “Be A …” as the emotional invitation.
Beyond clean energy, BEA became a rallying call—Be A leader. Be A wellness advocate. Be A force for positive change. The branding celebrated both the product’s plant-based formulation and the empowerment of the community behind it, positioning BEA not just as a drink, but as a lifestyle statement. This layered identity gave distributors and consumers alike a sense of ownership, turning every can into an opportunity to express who they wanted to “Be.”
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What if I don’t have any assets or photos?
08
What types of clients do you work with?
Case Study
BEA: redefining clean, plant-based energy for the wellness-driven consumer.
Brand, Launch + Market Impact
While contracting as a Fractional CMO with Isagenix, I spearheaded the development and launch of BEA, a clean, plant-based energy drink designed to expand the brand’s appeal beyond its core wellness audience.
My role spanned the entire creative and go-to-market process, including:
Product Naming & Brand Identity: Crafted the BEA name and brand story to emphasize vitality, natural ingredients, and lifestyle integration.
Creative Direction: Oversaw visual identity, packaging design, and positioning to differentiate BEA within a crowded energy drink market.
Integrated Launch Campaign: Led strategy and execution across digital, social, and field channels, ensuring alignment with distributors and customer communities.
Content Production: Directed high-impact launch videos and creative assets to fuel awareness, excitement, and distributor engagement.
The BEA brand was built on a dual meaning: Botanical Energy + Adaptogens as the functional promise, and “Be A …” as the emotional invitation.
Beyond clean energy, BEA became a rallying call—Be A leader. Be A wellness advocate. Be A force for positive change. The branding celebrated both the product’s plant-based formulation and the empowerment of the community behind it, positioning BEA not just as a drink, but as a lifestyle statement. This layered identity gave distributors and consumers alike a sense of ownership, turning every can into an opportunity to express who they wanted to “Be.”
More Works
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
What if I don’t have any assets or photos?
What types of clients do you work with?