Education
Education
As CMO at Arbonne, led product, packaging, and go-to-market strategy for science-backed Hair Care.
How We Told the Story
How We Told the Story
We launched the line with a narrative grounded in scalp microbiome health, barrier support, and sustainable formulation.
We leveraged:
Educational content: Infographics and videos explaining the science of scalp health, prebiotic balance, and the impact of harsh detergents on the scalp barrier
Clinical claims integration: Messaging reinforced by dermatologist testing and consumer study results
(e.g., “92% said scalp felt soothed after one use”)Product-focused storytelling: Campaign copy focused on “treat your scalp like skin", redefining hair care as a part of holistic self-care
Consultant enablement: Created easy-to-understand science cheat sheets and product comparison tools Results Snapshot:
Repositioned Arbonne Hair Care as a serious contender in the clean performance category to help field sellers communicate benefits with confidence
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What if I don’t have any assets or photos?
08
What types of clients do you work with?
Education
As CMO at Arbonne, led product, packaging, and go-to-market strategy for science-backed Hair Care.
How We Told the Story
We launched the line with a narrative grounded in scalp microbiome health, barrier support, and sustainable formulation.
We leveraged:
Educational content: Infographics and videos explaining the science of scalp health, prebiotic balance, and the impact of harsh detergents on the scalp barrier
Clinical claims integration: Messaging reinforced by dermatologist testing and consumer study results
(e.g., “92% said scalp felt soothed after one use”)Product-focused storytelling: Campaign copy focused on “treat your scalp like skin", redefining hair care as a part of holistic self-care
Consultant enablement: Created easy-to-understand science cheat sheets and product comparison tools Results Snapshot:
Repositioned Arbonne Hair Care as a serious contender in the clean performance category to help field sellers communicate benefits with confidence
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What if I don’t have any assets or photos?
08
What types of clients do you work with?
Education
As CMO at Arbonne, led product, packaging, and go-to-market strategy for science-backed Hair Care.
How We Told the Story
We launched the line with a narrative grounded in scalp microbiome health, barrier support, and sustainable formulation.
We leveraged:
Educational content: Infographics and videos explaining the science of scalp health, prebiotic balance, and the impact of harsh detergents on the scalp barrier
Clinical claims integration: Messaging reinforced by dermatologist testing and consumer study results
(e.g., “92% said scalp felt soothed after one use”)Product-focused storytelling: Campaign copy focused on “treat your scalp like skin", redefining hair care as a part of holistic self-care
Consultant enablement: Created easy-to-understand science cheat sheets and product comparison tools Results Snapshot:
Repositioned Arbonne Hair Care as a serious contender in the clean performance category to help field sellers communicate benefits with confidence
More Works
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
What if I don’t have any assets or photos?
What types of clients do you work with?