Turning Science Into Clear Messaging
Education
Education
As CMO at Arbonne, led product, packaging, and go-to-market strategy for science-backed Hair Care.
How We Told the Story
How We Told the Story
We launched the line with a narrative grounded in scalp microbiome health, barrier support, and sustainable formulation.
We leveraged:
Educational content: Infographics and videos explaining the science of scalp health, prebiotic balance, and the impact of harsh detergents on the scalp barrier
Clinical claims integration: Messaging reinforced by dermatologist testing and consumer study results
(e.g., “92% said scalp felt soothed after one use”)Product-focused storytelling: Campaign copy focused on “treat your scalp like skin", redefining hair care as a part of holistic self-care
Consultant enablement: Created easy-to-understand science cheat sheets and product comparison tools Results Snapshot:
Repositioned Arbonne Hair Care as a serious contender in the clean performance category to help field sellers communicate benefits with confidence
**Images displayed on this page are the property of their respective companies and are used here for illustrative purposes only. All featured work was completed independently of The Brand Practice.
More Work
More Work
From Concept to Sold-Out Success
2020
Branding
Packaging
From Concept to Sold-Out Success
2020
Branding
Packaging
Building a Fresh Identity
2020
Branding
Website Design
Building a Fresh Identity
2020
Branding
Website Design
A Women-Led Innovation
2025
Product Marketing
Storytelling
A Women-Led Innovation
2025
Product Marketing
Storytelling
Grounded in Healing, Built on Vision
2020
Website Design
Branding
Grounded in Healing, Built on Vision
2020
Website Design
Branding
FAQ
FAQ
01
What can I expect from a Power Hour Coaching Session?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
How does Fractional Leadership work?
05
How do we measure success?
06
What do I need to get started?
07
What is EP²?
08
What types of clients do you work with?
01
What can I expect from a Power Hour Coaching Session?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
How does Fractional Leadership work?
05
How do we measure success?
06
What do I need to get started?
07
What is EP²?
08
What types of clients do you work with?
Turning Science Into Clear Messaging
Education
As CMO at Arbonne, led product, packaging, and go-to-market strategy for science-backed Hair Care.
How We Told the Story
We launched the line with a narrative grounded in scalp microbiome health, barrier support, and sustainable formulation.
We leveraged:
Educational content: Infographics and videos explaining the science of scalp health, prebiotic balance, and the impact of harsh detergents on the scalp barrier
Clinical claims integration: Messaging reinforced by dermatologist testing and consumer study results
(e.g., “92% said scalp felt soothed after one use”)Product-focused storytelling: Campaign copy focused on “treat your scalp like skin", redefining hair care as a part of holistic self-care
Consultant enablement: Created easy-to-understand science cheat sheets and product comparison tools Results Snapshot:
Repositioned Arbonne Hair Care as a serious contender in the clean performance category to help field sellers communicate benefits with confidence
**Images displayed on this page are the property of their respective companies and are used here for illustrative purposes only. All featured work was completed independently of The Brand Practice.
More Work
FAQ
01
What can I expect from a Power Hour Coaching Session?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
How does Fractional Leadership work?
05
How do we measure success?
06
What do I need to get started?
07
What is EP²?
08
What types of clients do you work with?
Turning Science Into Clear Messaging
Education
As CMO at Arbonne, led product, packaging, and go-to-market strategy for science-backed Hair Care.
How We Told the Story
We launched the line with a narrative grounded in scalp microbiome health, barrier support, and sustainable formulation.
We leveraged:
Educational content: Infographics and videos explaining the science of scalp health, prebiotic balance, and the impact of harsh detergents on the scalp barrier
Clinical claims integration: Messaging reinforced by dermatologist testing and consumer study results
(e.g., “92% said scalp felt soothed after one use”)Product-focused storytelling: Campaign copy focused on “treat your scalp like skin", redefining hair care as a part of holistic self-care
Consultant enablement: Created easy-to-understand science cheat sheets and product comparison tools Results Snapshot:
Repositioned Arbonne Hair Care as a serious contender in the clean performance category to help field sellers communicate benefits with confidence
**Images displayed on this page are the property of their respective companies and are used here for illustrative purposes only. All featured work was completed independently of The Brand Practice.
More Work
FAQ
What can I expect from a Power Hour Coaching Session?
How is the pricing structure?
Are all projects fixed scope?
How does Fractional Leadership work?
How do we measure success?
What do I need to get started?
What is EP²?
What types of clients do you work with?