Strategy, creativity, and growth in practice.
Strategy, creativity, and growth in practice.
WELCOME
Helping purpose-driven brands stand out with branding, websites, and digital strategies that are as brilliant as they are beautiful.
You've done the dreaming. Now comes the doing.
You’ve poured your heart into the concept, the visuals, the voice, and now? It’s time to make it real. Live website. E-commerce integration. Marketing funnels (wait, what even is that?). Social media that doesn’t feel like a second job. Digital everything. Suddenly, your to-do list looks less like a creative exercise and more like the start of a go-to-market strategy.
That's where I come in.
At the Brand Practice, I turn brand dreams into business realities. Think of me as your strategic, in-house marketing partner, without the full-time overhead. I take your brand baby (yes, the one you’ve lovingly nurtured) and operationalize it with elegance, clarity, and precision. I build the systems, platforms, and social presence that let your story thrive in today’s fast-changing market.
Principles in Practice
01
See People
Human-Centered Insights
People are people, not numbers. I uncover what truly drives loyalty, conversation, and fandom, finding the signals that matter most.
02
Set Outcomes
Metrics That Matter
With the signals clear, I anchor on the business outcome. Then I define the marketing metrics that prove we are moving the needle.
03
Grow Together
Partnership
Not just hired help, I am your growth partner. I execute with intention, explain the “why,” and coach you through the practice so your brand grows stronger with you.
Premium Services
À la Carte
Services
Only what you need, nothing you don’t.
Strategic Expertise Without Overhead
Strategic Expertise Without Overhead
Tailored, Flexible Solutions
Tailored, Flexible Solutions
Brand Practice Playbook
A practical framework that transforms research into clarity and confidence.
Brand Practice Playbook
A practical framework that transforms research into clarity and confidence.
Power Hour Coaching
One-time personalized coaching to tackle challenges, review your approach, and outline actionable next steps.
Power Hour Coaching
Coaching to tackle challenges, review your approach, and outline actionable next steps.
Creative + Web Services
On-brand across web, digital, and the feeds that matter.
Creative + Web Services
On-brand across web, digital, and the feeds that matter.
Fractional Marketing Leadership
Executive-level marketing leadership and support on a part-time or project basis.
Fractional Marketing Leadership
Executive-level marketing leadership and support on a part-time or project basis.
Stats & Facts
Creating solutions that are visually stunning and highly functional. Every number tells a story, and it’s turned into measurable revenue.
Creating solutions that are visually stunning and highly functional. Every number tells a story, and it’s turned into measurable revenue.
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0+
Years Experience
Seasoned perspective, modern approach.
0+
0+
Years Experience
Seasoned perspective, modern approach.
0+
0+
Websites Built
Small ones, wellness startups, legacy giants
0+
0+
Websites Built
Small ones, wellness startups, legacy giants
0+
0+
Brands Served
Partnering with visionaries.
0+
0+
Brands Served
Partnering with visionaries.
About the Brand Practice
Meet Lori Burgher
Where Passion Meets Practice
What began as a creative outlet has evolved into my personal portfolio and thought-leadership space, a place to share reflections on brand strategy, storytelling, and the evolving world of modern marketing. After more than 25 years building brands, from scrappy startups to global icons, I’ve learned that passion means little without practice, and practice means nothing without purpose. the Brand Practice is where I explore that intersection: the art and discipline of turning ideas into impact. This space continues as a personal journal of perspective — a place to share what I’ve learned, what I’m still curious about, and what it really takes to build brands that move people and perform in the real world.
A Showcase of Impact
Portfolio
Featured Work
A curated glimpse of the work I’ve been fortunate to create alongside incredible brands and collaborators. Independent of the Brand Practice, it reflects my experience and vision as I build this new chapter. Reach out if you’d like to explore more of my past work.
What I Bring to Every Brand
Strategy That Moves
I don’t just talk about strategy. I roll up my sleeves and make it happen, creating plans that are practical, actionable, and deliver real results.
Blending creativity, tech, and data to make your brand work as beautifully as it looks.
Your All-in-One Solution
SUPPORT WHEN IT MATTERS
Staying Connected
I stay connected, guiding and coaching you when it matters most, providing hands-on support as your marketing and revenue partner.
Real Stories
Testimonial
Trusted By Experts.
Real stories from real collaborators. See how my work has transformed and elevated brands, built meaningful connections, and left lasting impressions across industries.
Lori was an integral part of our growth and fostered community and relationships. Lori made Brand Partners feel valued and trusted. One of her biggest assets was her listening skills to learn from field leaders what they needed and wanted and executed the best possible vision in partnership with us.The best years of my career were working directly with Lori.
Adam Green
Entrepreneur
Health + Wellness Industry
Lori has a rare gift for seeing a brand’s vision and bringing it vividly to life. She doesn’t just manage a brand—she makes it unforgettable.
Jessica Harcombe
Senior Vice President
Tartanbon Communications
Lori has an approach to the digital life of a brand--and how it interacts and integrates into the lives of the consumers it touches--that manages to balance detail and efficiency with beauty and heart. Her passionate investment into our culture at Big Rock--and a deep personal commitment to success--make her one of the most memorable coworkers I've had the pleasure to work alongside. She eats, sleeps, and lives the brand--and she'll make damn sure that the audience she speaks to will feel the same when she's done.
Brad Goddard
Vice President
Big Rock Brewing
Journal + Hub
Latest Articles
Brand Journal
Where ideas, insights, and inspiration come together to sharpen your brand and marketing.
EP² Playbook Coming Soon
The Practice Hub
Your members-only space for brand growth. Inside, you’ll get exclusive tools, templates, and the EP² AI Playbook, my modern evolution of the classic 4Ps of marketing. It’s your go-to resource for refining strategy, scaling with intention, and creating real connection with your audience.
EP² Playbook Coming Soon
The Practice Hub
Your members-only space for brand growth. Inside, you’ll get exclusive tools, templates, and the EP² AI Playbook, my modern evolution of the classic 4Ps of marketing. It’s your go-to resource for refining strategy, scaling with intention, and creating real connection with your audience.
Keep In Touch
Let's Begin!
Fill this out to connect with me, and to be added to the exclusive waitlist for my EP² AI Playbook, a free resource that turns brand theory into everyday practice.
Hands-on support that makes the hard stuff easier
Hands-on support that makes the hard stuff easier
Practical brand strategies that grow your revenue
Practical brand strategies that grow your revenue
Strategy, creativity, and growth in practice.
WELCOME
Helping purpose-driven brands stand out with branding, websites, and digital strategies that are as brilliant as they are beautiful.
You've done the dreaming. Now comes the doing.
You’ve poured your heart into the concept, the visuals, the voice, and now? It’s time to make it real. Live website. E-commerce integration. Marketing funnels (wait, what even is that?). Social media that doesn’t feel like a second job. Digital everything. Suddenly, your to-do list looks less like a creative exercise and more like the start of a go-to-market strategy.
That's where I come in.
At the Brand Practice, I turn brand dreams into business realities. Think of me as your strategic, in-house marketing partner, without the full-time overhead. I take your brand baby (yes, the one you’ve lovingly nurtured) and operationalize it with elegance, clarity, and precision. I build the systems, platforms, and social presence that let your story thrive in today’s fast-changing market.
Principles in Practice
01
See People
Human-Centered Insights
People are people, not numbers. I uncover what truly drives loyalty, conversation, and fandom, finding the signals that matter most.
02
Set Outcomes
Metrics That Matter
With the signals clear, I anchor on the business outcome. Then I define the marketing metrics that prove we are moving the needle.
03
Grow Together
Partnership
Not just hired help, I am your growth partner. I execute with intention, explain the “why,” and coach you through the practice so your brand grows stronger with you.
Premium Services
À la Carte
Services
Only what you need, nothing you don’t.
Strategic Expertise Without Overhead
Tailored, Flexible Solutions
Brand Practice Playbook
A practical framework that transforms research into clarity and confidence.
Power Hour Coaching
One-time coaching to tackle challenges, review your approach, and outline actionable next steps.
Creative + Web Services
On-brand across web, digital, and the feeds that matter.
Fractional Marketing Leadership
Executive-level marketing leadership and support on a part-time or project basis.
Stats & Facts
Creating solutions that are visually stunning and highly functional. Every number tells a story, and it’s turned into measurable revenue.
0+
0+
Years Experience
Seasoned perspective, modern approach.
0+
0+
Websites Built
Small ones, wellness startups, legacy giants
0+
0+
Brands Served
Partnering with visionaries.
About the Brand Practice
Meet Lori Burgher
Where Passion Meets Practice
What began as a creative outlet has evolved into my personal portfolio and thought-leadership space, a place to share reflections on brand strategy, storytelling, and the evolving world of modern marketing. After more than 25 years building brands, from scrappy startups to global icons, I’ve learned that passion means little without practice, and practice means nothing without purpose. the Brand Practice is where I explore that intersection: the art and discipline of turning ideas into impact. This space continues as a personal journal of perspective — a place to share what I’ve learned, what I’m still curious about, and what it really takes to build brands that move people and perform in the real world.
A Showcase of Impact
Portfolio
Featured Work
A curated glimpse of the work I’ve been fortunate to create alongside incredible brands and collaborators. Independent of the Brand Practice, it reflects my experience and vision as I build this new chapter. Reach out if you’d like to explore more of my past work.
What I Bring to Every Brand
Strategy That Moves
I don’t just talk about strategy. I roll up my sleeves and make it happen, creating plans that are practical, actionable, and deliver real results.
Blending creativity, tech, and data to make your brand work as beautifully as it looks.
Your All-in-One Solution
SUPPORT WHEN IT MATTERS
Staying Connected
I stay connected, guiding and coaching you when it matters most, providing hands-on support as your marketing and revenue partner.
Real Stories
Testimonial
Trusted By Experts.
Real stories from real collaborators. See how my work has transformed and elevated brands, built meaningful connections, and left lasting impressions across industries.
Lori was an integral part of our growth and fostered community and relationships. Lori made Brand Partners feel valued and trusted. One of her biggest assets was her listening skills to learn from field leaders what they needed and wanted and executed the best possible vision in partnership with us.The best years of my career were working directly with Lori.
Adam Green
Entrepreneur
Health + Wellness Industry
Lori has a rare gift for seeing a brand’s vision and bringing it vividly to life. She doesn’t just manage a brand—she makes it unforgettable.
Jessica Harcombe
Senior Vice President
Tartanbon Communications
Lori has an approach to the digital life of a brand--and how it interacts and integrates into the lives of the consumers it touches--that manages to balance detail and efficiency with beauty and heart. Her passionate investment into our culture at Big Rock--and a deep personal commitment to success--make her one of the most memorable coworkers I've had the pleasure to work alongside. She eats, sleeps, and lives the brand--and she'll make damn sure that the audience she speaks to will feel the same when she's done.
Brad Goddard
Vice President
Big Rock Brewing
Journal + Hub
Latest Articles
Brand Journal
Where ideas, insights, and inspiration come together to sharpen your brand and marketing.
EP² Playbook Coming Soon
The Practice Hub
Your members-only space for brand growth. Inside, you’ll get exclusive tools, templates, and the EP² AI Playbook, my modern evolution of the classic 4Ps of marketing. It’s your go-to resource for refining strategy, scaling with intention, and creating real connection with your audience.
Keep In Touch
Let's Begin!
Fill this out to connect with me, and to be added to the exclusive waitlist for my EP² AI Playbook, a free resource that turns brand theory into everyday practice.
Hands-on support that makes the hard stuff easier
Practical brand strategies that grow your revenue
Strategy, creativity, and growth in practice.
WELCOME
Helping purpose-driven brands stand out with branding, websites, and digital strategies that are as brilliant as they are beautiful.
You've done the dreaming. Now comes the doing.
You’ve poured your heart into the concept, the visuals, the voice, and now? It’s time to make it real. Live website. E-commerce integration. Marketing funnels (wait, what even is that?). Social media that doesn’t feel like a second job. Digital everything. Suddenly, your to-do list looks less like a creative exercise and more like the start of a go-to-market strategy.
That's where I come in.
At the Brand Practice, I turn brand dreams into business realities. Think of me as your strategic, in-house marketing partner, without the full-time overhead. I take your brand baby (yes, the one you’ve lovingly nurtured) and operationalize it with elegance, clarity, and precision. I build the systems, platforms, and social presence that let your story thrive in today’s fast-changing market.
Principles in Practice
01
See People
Human-Centered Insights
People are people, not numbers. I uncover what truly drives loyalty, conversation, and fandom, finding the signals that matter most.
02
Set Outcomes
Metrics That Matter
With the signals clear, I anchor on the business outcome. Then I define the marketing metrics that prove we are moving the needle.
03
Grow Together
Partnership
Not just hired help, I am your growth partner. I execute with intention, explain the “why,” and coach you through the practice so your brand grows stronger with you.
Premium Services
À la Carte
Services
Only what you need, nothing you don’t.
Strategic Expertise Without Overhead
Tailored, Flexible Solutions
Brand Practice Playbook
A practical framework that transforms research into clarity and confidence.
Power Hour Coaching
One-time personalized coaching to tackle challenges, review your approach, and outline actionable next steps.
Creative + Web Services
On-brand across web, digital, and the feeds that matter.
Fractional Marketing Leadership
Executive-level marketing leadership and support on a part-time or project basis.
Stats & Facts
Creating solutions that are visually stunning and highly functional. Every number tells a story, and it’s turned into measurable revenue.
0+
0+
Years Experience
Seasoned perspective, modern approach.
0+
0+
Websites Built
Small ones, wellness startups, legacy giants
0+
0+
Brands Served
Partnering with visionaries.
About the Brand Practice
Meet Lori Burgher
Where Passion Meets Practice
What began as a creative outlet has evolved into my personal portfolio and thought-leadership space, a place to share reflections on brand strategy, storytelling, and the evolving world of modern marketing. After more than 25 years building brands, from scrappy startups to global icons, I’ve learned that passion means little without practice, and practice means nothing without purpose. the Brand Practice is where I explore that intersection: the art and discipline of turning ideas into impact. This space continues as a personal journal of perspective — a place to share what I’ve learned, what I’m still curious about, and what it really takes to build brands that move people and perform in the real world.
A Showcase of Impact
Portfolio
Featured Work
A curated glimpse of the work I’ve been fortunate to create alongside incredible brands and collaborators. Independent of the Brand Practice, it reflects my experience and vision as I build this new chapter. Reach out if you’d like to explore more of my past work.
What I Bring to Every Brand
Strategy That Moves
I don’t just talk about strategy. I roll up my sleeves and make it happen, creating plans that are practical, actionable, and deliver real results.
Blending creativity, tech, and data to make your brand work as beautifully as it looks.
Your All-in-One Solution
SUPPORT WHEN IT MATTERS
Staying Connected
I stay connected, guiding and coaching you when it matters most, providing hands-on support as your marketing and revenue partner.
Real Stories
Testimonial
Trusted By Experts.
Real stories from real collaborators. See how my work has transformed and elevated brands, built meaningful connections, and left lasting impressions across industries.
Lori was an integral part of our growth and fostered community and relationships. Lori made Brand Partners feel valued and trusted. One of her biggest assets was her listening skills to learn from field leaders what they needed and wanted and executed the best possible vision in partnership with us.The best years of my career were working directly with Lori.
Adam Green
Entrepreneur
Health + Wellness Industry
Lori has a rare gift for seeing a brand’s vision and bringing it vividly to life. She doesn’t just manage a brand—she makes it unforgettable.
Jessica Harcombe
Senior Vice President
Tartanbon Communications
Lori has an approach to the digital life of a brand--and how it interacts and integrates into the lives of the consumers it touches--that manages to balance detail and efficiency with beauty and heart. Her passionate investment into our culture at Big Rock--and a deep personal commitment to success--make her one of the most memorable coworkers I've had the pleasure to work alongside. She eats, sleeps, and lives the brand--and she'll make damn sure that the audience she speaks to will feel the same when she's done.
Brad Goddard
Vice President
Big Rock Brewing
Journal + Hub
Latest Articles
Brand Journal
Where ideas, insights, and inspiration come together to sharpen your brand and marketing.
EP² Playbook Coming Soon
The Practice Hub
Your members-only space for brand growth. Inside, you’ll get exclusive tools, templates, and the EP² AI Playbook, my modern evolution of the classic 4Ps of marketing. It’s your go-to resource for refining strategy, scaling with intention, and creating real connection with your audience.
Keep In Touch
Let's Begin!
Fill this out to connect with me, and to be added to the exclusive waitlist for my EP² AI Playbook, a free resource that turns brand theory into everyday practice.
Hands-on support that makes the hard stuff easier
Practical brand strategies that grow your revenue