Practically brilliant branding.
Practically brilliant branding.
WELCOME
Helping purpose-driven brands stand out with branding, websites, and digital strategies that are as brilliant as they are beautiful.
Helping purpose-driven brands stand out with branding, websites, and digital strategies that are as brilliant as they are beautiful.
You've done the dreaming. Now comes the doing.
You've poured your heart into the concept, the visuals, the voice, and now? It's time to make it real. Live website. E-commerce integration. Lead generation funnels (wait, what even is that?). Social media that doesn’t feel like a second job. Digital everything. Suddenly, your to-do list looks more like a tech startup's roadmap.
That's where I come in.
At the Brand Practice, I turn brand dreams into business realities. Think of me as your strategic, in-house marketing partner, without the full-time overhead. I take your brand baby (yes, the one you've lovingly nurtured) and operationalize it with elegance, clarity, and precision. I build the systems, platforms, and social presence that let your story thrive in the world.
A Different Kind of Partnership
01
Human-Centered Insight
Deep Dive
With years of experience, I take the time to deeply understand you, your business, and your customers. Research is at the core of every strategy, ensuring each decision is informed, intentional, and human-centered.
01
Human-Centered Insight
Deep Dive
I take the time to deeply understand you, your business, and your customers. Research is at the core of every strategy, ensuring each decision is informed, intentional, and human-centered.
02
Crafted to Connect
Integrated Marketing
With years of experience, I know the right words, visuals, and marketing tech stack to create experiences that resonate and keep your brand human at its core, no cookie-cutter templates here.
03
Your Marketing Partner
Partnership
More than hired help, I am your marketing & revenue partner, executing with intention, explaining the why behind every step, and coaching you through the practice so you grow with your business.
Premium Services
À la Carte
Services
Only what you need, nothing you don’t.
Strategic Expertise Without Overhead
Strategic Expertise Without Overhead
Tailored, Flexible Solutions
Tailored, Flexible Solutions
Strategic Blueprint
Consultations, deep research, and a customized brand roadmap that makes every decision clearer and more strategic.
Strategic Blueprint
One-on-one consultations, research, and a clear brand framework to guide every decision.
Power Hour
One-time personalized coaching to tackle challenges, review your approach, and outline actionable next steps.
Power Hour
Coaching to tackle challenges, review your approach, and outline actionable next steps.
Creative + Web Services
On-brand across web, digital, and the feeds that matter.
Creative + Web Services
On-brand across web, digital, and the feeds that matter.
Fractional Marketing Support
Executive-level marketing leadership and support on a part-time or project basis.
Fractional Marketing Support
Messaging across email, social, and funnels.
Stats & Facts
Creating solutions that are visually stunning and highly functional. Every number tells a story, and it’s turned into measurable revenue.
Creating solutions that are visually stunning and highly functional. Every number tells a story, and it’s turned into measurable revenue.
0+
0+
Years Experience
Seasoned perspective, modern approach.
0+
0+
Years Experience
Seasoned perspective, modern approach.
0+
0+
Websites Built
Small ones, wellness startups, legacy giants
0+
0+
Websites Built
Small ones, wellness startups, legacy giants
0+
0+
Brands Served
Partnering with visionaries.
0+
0+
Brands Served
Partnering with visionaries.
Featured Work
Portfolio
Featured Work
A curated glimpse of the work I’ve been fortunate to create alongside incredible brands and collaborators. Independent of the Brand Practice, it reflects my experience and vision as I build this new chapter. Reach out if you’d like to explore more of my past work.
About the Brand Practice
Meet Lori Burgher
Where Passion Meets Practice
Quick Overview: What started as a quiet whisper in my heart became a full-on tug-of-war with myself, and that’s how the Brand Practice was born. I love helping people bring their ideas to life in a way that works, creating real results and driving revenue. After 25+ years building brands, from scrappy startups to legacy giants, I’ve learned how to turn passion into practical, meaningful action. What excites me most is helping solopreneurs and purpose-driven brands take their vision across the finish line, find clarity, grow with intention, and make the impact they’ve been dreaming of.
Benefits of Hiring Me
Strategy That Moves
I don’t just talk about strategy. I roll up my sleeves and make it happen, creating plans that are practical, actionable, and deliver real results.
Blending creativity, tech, and data to make your brand work as beautifully as it looks.
Your All-in-One Solution
SUPPORT WHEN IT MATTERS
Staying Connected
I stay connected, guiding and coaching you when it matters most, providing hands-on support as your marketing and revenue partner.
Real Stories
Testimonial
Trusted By Experts.
Real stories from real collaborators. See how my work has transformed and elevated brands, built meaningful connections, and left lasting impressions across industries.
Lori was an integral part of our growth and fostered community and relationships. Lori made Brand Partners feel valued and trusted. One of her biggest assets was her listening skills to learn from field leaders what they needed and wanted and executed the best possible vision in partnership with us.The best years of my career were working directly with Lori.
Adam Green
Entrepreneur
Health + Wellness Industry
Lori has a rare gift for seeing a brand’s vision and bringing it vividly to life. She doesn’t just manage a brand—she makes it unforgettable.
Jessica Harcombe
Senior Vice President
Tarton Bond
Lori has an approach to the digital life of a brand--and how it interacts and integrates into the lives of the consumers it touches--that manages to balance detail and efficiency with beauty and heart. Her passionate investment into our culture at Big Rock--and a deep personal commitment to success--make her one of the most memorable coworkers I've had the pleasure to work alongside. She eats, sleeps, and lives the brand--and she'll make damn sure that the audience she speaks to will feel the same when she's done.
Brad Goddard
Vice President
Big Rock Brewing
Members-Only Tools Coming Soon
Coming Soon
The Practice Hub
Coming soon: an all-in-one, members-only hub for building a premium, sustainable business. Packed with tools and resources shaped by the EP² Framework, my modern take on the classic 4P’s of marketing, this hub supports ongoing brand growth. These resources will help you refine your strategy, grow with intention, and connect with your audience over time.
Members-Only Tools Coming Soon
Coming Soon
The Practice Hub
Coming soon: an all-in-one, members-only hub for building a premium, sustainable business. Packed with tools and resources shaped by the EP² Framework, my modern take on the classic 4P’s of marketing, this hub supports ongoing brand growth. These resources will help you refine your strategy, grow with intention, and connect with your audience over time.
Let's Work Together
Contact Now
Contact Me!
It’s time to translate vision into revenue. Get in touch, I’d love to hear what you’re building.
Hands-on support that makes the hard stuff easier
Hands-on support that makes the hard stuff easier
Practical strategies that grow your revenue
Practical strategies that grow your revenue
Practically brilliant branding.
WELCOME
Helping purpose-driven brands stand out with branding, websites, and digital strategies that are as brilliant as they are beautiful.
You've done the dreaming. Now comes the doing.
You've poured your heart into the concept, the visuals, the voice, and now? It's time to make it real. Live website. E-commerce integration. Lead generation funnels (wait, what even is that?). Social media that doesn’t feel like a second job. Digital everything. Suddenly, your to-do list looks more like a tech startup's roadmap.
That's where I come in.
At the Brand Practice, I turn brand dreams into business realities. Think of me as your strategic, in-house marketing partner, without the full-time overhead. I take your brand baby (yes, the one you've lovingly nurtured) and operationalize it with elegance, clarity, and precision. I build the systems, platforms, and social presence that let your story thrive in the world.
A Different Kind of Partnership
01
Human-Centered Insight
Deep Dive
With years of experience, I take the time to deeply understand you, your business, and your customers. Research is at the core of every strategy, ensuring each decision is informed, intentional, and human-centered.
02
Crafted to Connect
Integrated Marketing
With years of experience, I know the right words, visuals, and marketing tech stack to create experiences that resonate and keep your brand human at its core, no cookie-cutter templates here.
03
Your Marketing Partner
Partnership
More than hired help, I am your marketing & revenue partner, executing with intention, explaining the why behind every step, and coaching you through the practice so you grow with your business.
Premium Services
À la Carte
Services
Only what you need, nothing you don’t.
Strategic Expertise Without Overhead
Tailored, Flexible Solutions
Strategic Blueprint
Consultations, deep research, and a customized brand roadmap that makes every decision clearer and more strategic.
Power Hour
One-time personalized coaching to tackle challenges, review your approach, and outline actionable next steps.
Creative + Web Services
On-brand across web, digital, and the feeds that matter.
Fractional Marketing Support
Executive-level marketing leadership and support on a part-time or project basis.
Stats & Facts
Creating solutions that are visually stunning and highly functional. Every number tells a story, and it’s turned into measurable revenue.
0+
0+
Years Experience
Seasoned perspective, modern approach.
0+
0+
Websites Built
Small ones, wellness startups, legacy giants
0+
0+
Brands Served
Partnering with visionaries.
Featured Work
Portfolio
Featured Work
A curated glimpse of the work I’ve been fortunate to create alongside incredible brands and collaborators. Independent of the Brand Practice, it reflects my experience and vision as I build this new chapter. Reach out if you’d like to explore more of my past work.
About the Brand Practice
Meet Lori Burgher
Where Passion Meets Practice
Quick Overview: What started as a quiet whisper in my heart became a full-on tug-of-war with myself, and that’s how the Brand Practice was born. I love helping people bring their ideas to life in a way that works, creating real results and driving revenue. After 25+ years building brands, from scrappy startups to legacy giants, I’ve learned how to turn passion into practical, meaningful action. What excites me most is helping solopreneurs and purpose-driven brands take their vision across the finish line, find clarity, grow with intention, and make the impact they’ve been dreaming of.
Benefits of Hiring Me
Strategy That Moves
I don’t just talk about strategy. I roll up my sleeves and make it happen, creating plans that are practical, actionable, and deliver real results.
Blending creativity, tech, and data to make your brand work as beautifully as it looks.
Your All-in-One Solution
SUPPORT WHEN IT MATTERS
Staying Connected
I stay connected, guiding and coaching you when it matters most, providing hands-on support as your marketing and revenue partner.
Real Stories
Testimonial
Trusted By Experts.
Real stories from real collaborators. See how my work has transformed and elevated brands, built meaningful connections, and left lasting impressions across industries.
Lori was an integral part of our growth and fostered community and relationships. Lori made Brand Partners feel valued and trusted. One of her biggest assets was her listening skills to learn from field leaders what they needed and wanted and executed the best possible vision in partnership with us.The best years of my career were working directly with Lori.
Adam Green
Entrepreneur
Health + Wellness Industry
Lori has a rare gift for seeing a brand’s vision and bringing it vividly to life. She doesn’t just manage a brand—she makes it unforgettable.
Jessica Harcombe
Senior Vice President
Tarton Bond
Lori has an approach to the digital life of a brand--and how it interacts and integrates into the lives of the consumers it touches--that manages to balance detail and efficiency with beauty and heart. Her passionate investment into our culture at Big Rock--and a deep personal commitment to success--make her one of the most memorable coworkers I've had the pleasure to work alongside. She eats, sleeps, and lives the brand--and she'll make damn sure that the audience she speaks to will feel the same when she's done.
Brad Goddard
Vice President
Big Rock Brewing
Members-Only Tools Coming Soon
Coming Soon
The Practice Hub
Coming soon: an all-in-one, members-only hub for building a premium, sustainable business. Packed with tools and resources shaped by the EP² Framework, my modern take on the classic 4P’s of marketing, this hub supports ongoing brand growth. These resources will help you refine your strategy, grow with intention, and connect with your audience over time.
Let's Work Together
Contact Now
Contact Me!
It’s time to translate vision into revenue. Get in touch, I’d love to hear what you’re building.
Hands-on support that makes the hard stuff easier
Practical strategies that grow your revenue
Practically brilliant branding.
WELCOME
Helping purpose-driven brands stand out with branding, websites, and digital strategies that are as brilliant as they are beautiful.
You've done the dreaming. Now comes the doing.
You've poured your heart into the concept, the visuals, the voice, and now? It's time to make it real. Live website. E-commerce integration. Lead generation funnels (wait, what even is that?). Social media that doesn’t feel like a second job. Digital everything. Suddenly, your to-do list looks more like a tech startup's roadmap.
That's where I come in.
At the Brand Practice, I turn brand dreams into business realities. Think of me as your strategic, in-house marketing partner, without the full-time overhead. I take your brand baby (yes, the one you've lovingly nurtured) and operationalize it with elegance, clarity, and precision. I build the systems, platforms, and social presence that let your story thrive in the world.
A Different Kind of Partnership
01
Human-Centered Insight
Deep Dive
I take the time to deeply understand you, your business, and your customers. Research is at the core of every strategy, ensuring each decision is informed, intentional, and human-centered.
02
Crafted to Connect
Integrated Marketing
With years of experience, I know the right words, visuals, and marketing tech stack to create experiences that resonate and keep your brand human at its core, no cookie-cutter templates here.
03
Your Marketing Partner
Partnership
More than hired help, I am your marketing & revenue partner, executing with intention, explaining the why behind every step, and coaching you through the practice so you grow with your business.
Premium Services
À la Carte
Services
Only what you need, nothing you don’t.
Strategic Expertise Without Overhead
Tailored, Flexible Solutions
Strategic Blueprint
Consultations, deep research, and a customized brand roadmap that makes every decision clearer and more strategic.
Power Hour
One-time personalized coaching to tackle challenges, review your approach, and outline actionable next steps.
Creative + Web Services
On-brand across web, digital, and the feeds that matter.
Fractional Marketing Support
Executive-level marketing leadership and support on a part-time or project basis.
Stats & Facts
Creating solutions that are visually stunning and highly functional. Every number tells a story, and it’s turned into measurable revenue.
0+
0+
Years Experience
Seasoned perspective, modern approach.
0+
0+
Websites Built
Small ones, wellness startups, legacy giants
0+
0+
Brands Served
Partnering with visionaries.
Featured Work
Portfolio
Featured Work
A curated glimpse of the work I’ve been fortunate to create alongside incredible brands and collaborators. Independent of the Brand Practice, it reflects my experience and vision as I build this new chapter. Reach out if you’d like to explore more of my past work.
About the Brand Practice
Meet Lori Burgher
Where Passion Meets Practice
Quick Overview: What started as a quiet whisper in my heart became a full-on tug-of-war with myself, and that’s how the Brand Practice was born. I love helping people bring their ideas to life in a way that works, creating real results and driving revenue. After 25+ years building brands, from scrappy startups to legacy giants, I’ve learned how to turn passion into practical, meaningful action. What excites me most is helping solopreneurs and purpose-driven brands take their vision across the finish line, find clarity, grow with intention, and make the impact they’ve been dreaming of.
Benefits of Hiring Me
Strategy That Moves
I don’t just talk about strategy. I roll up my sleeves and make it happen, creating plans that are practical, actionable, and deliver real results.
Blending creativity, tech, and data to make your brand work as beautifully as it looks.
Your All-in-One Solution
SUPPORT WHEN IT MATTERS
Staying Connected
I stay connected, guiding and coaching you when it matters most, providing hands-on support as your marketing and revenue partner.
Real Stories
Testimonial
Trusted By Experts.
Real stories from real collaborators. See how my work has transformed and elevated brands, built meaningful connections, and left lasting impressions across industries.
Lori was an integral part of our growth and fostered community and relationships. Lori made Brand Partners feel valued and trusted. One of her biggest assets was her listening skills to learn from field leaders what they needed and wanted and executed the best possible vision in partnership with us.The best years of my career were working directly with Lori.
Adam Green
Entrepreneur
Health + Wellness Industry
Lori has a rare gift for seeing a brand’s vision and bringing it vividly to life. She doesn’t just manage a brand—she makes it unforgettable.
Jessica Harcombe
Senior Vice President
Tarton Bond
Lori has an approach to the digital life of a brand--and how it interacts and integrates into the lives of the consumers it touches--that manages to balance detail and efficiency with beauty and heart. Her passionate investment into our culture at Big Rock--and a deep personal commitment to success--make her one of the most memorable coworkers I've had the pleasure to work alongside. She eats, sleeps, and lives the brand--and she'll make damn sure that the audience she speaks to will feel the same when she's done.
Brad Goddard
Vice President
Big Rock Brewing
Members-Only Tools Coming Soon
Coming Soon
The Practice Hub
Coming soon: an all-in-one, members-only hub for building a premium, sustainable business. Packed with tools and resources shaped by the EP² Framework, my modern take on the classic 4P’s of marketing, this hub supports ongoing brand growth. These resources will help you refine your strategy, grow with intention, and connect with your audience over time.
Let's Work Together
Contact Now
Contact Me!
It’s time to translate vision into revenue. Get in touch, I’d love to hear what you’re building.
Hands-on support that makes the hard stuff easier
Practical strategies that grow your revenue