Packaging Rebrand
Led a complete packaging overhaul to reflect the premium positioning of a fast-growing CBD wellness company, modernizing the look and feel to align with the brand’s vision and values.

Customer Engagement & Retention
Designed customer and field experience strategies to deepen digital engagement and loyalty. Developed call center scripts that ensured consistent, empathetic communication across all touchpoints, reinforcing the brand’s voice and enhancing customer satisfaction.

Event Branding
Elevated event branding to create immersive, on-brand experiences that clearly communicated the company’s values and product benefits to both customers and field teams.

PR & Earned Media
Secured PR placements and earned media coverage that expanded visibility, built credibility, and positioned the company as a leading voice in the competitive CBD wellness market.

Product Portfolio Expansion
Supported the strategic launch of new products, ensuring cohesive branding, messaging, and positioning across the portfolio. Collaborated with marketing, product, and creative teams to highlight unique benefits and drive adoption within the e-commerce ecosystem.