When Green Compass, a fast-growing family-owned CBD wellness company, was ready to scale, I stepped in as a fractional marketing leader to help them elevate their brand and customer experience while staying true to their values. My role was about embedding myself into the business, building trust with the team, and creating the strategies and tools that would carry them forward.

Packaging Rebrand
Directed a full packaging overhaul that modernized the brand’s look and feel, aligning with its premium positioning and wellness-first vision. The result was a cohesive design system that reflected credibility, quality, and trust.

Customer Engagement & Retention
Developed field and customer experience strategies designed to deepen digital engagement and loyalty. This included creating call center scripts that ensured empathetic, consistent communication at every touchpoint, reinforcing the brand’s voice and commitment to care.

Event Branding
Transformed company events into immersive, on-brand experiences that educated, inspired, and connected customers and field leaders to the brand’s mission and products.

PR & Earned Media
Secured PR placements and earned media coverage that expanded visibility, built credibility, and positioned Green Compass as a recognized voice in the competitive CBD wellness market.

Product Portfolio Expansion
Guided the strategic launch of new products, ensuring cohesive branding, messaging, and positioning across the portfolio. Collaborated with marketing, product, and creative teams to highlight unique benefits and drive adoption in the e-commerce space.

Public Speaking & Media
Represented the brand as a thought leader on stage and in front of the media, translating the company’s vision into compelling stories that resonated with both field leaders and consumers. Delivered keynote presentations and product launches that inspired confidence and reinforced Green Compass’s premium positioning. Acted as a spokesperson to media outlets, building trust and credibility through clear, authentic communication.